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AUDIO PROJECTS & CAMPAIGNS
As the Director of Imaging and Sound Design, I led the audio creative with Audacy music partners, clients, and owned and operated brands. Learn more about some of my key projects below.
Taylor Swift
To celebrate the release of Taylor Swift's "The
Tortured Poet's Department", Audacy executed a
three-part promotion on Pop brands. Fuzing the power of over-the-air broadcast and the scale of digital/social.
"Tay All Day" / On the free Audacy App. A radio station dedicated to preparing Audacy's consumers for the launch of her 10th album.
"A Meeting of the Tortured Poets Department" / An audio special that aired on all Audacy Pop stations simultaneously the moment the album was released. It featured exclusive commentary from Taylor on the album and was hosted by Audacy personality Bru.
"Tay in the UK" / To continue the celebration of the new album Audacy gave listeners a chance to fly off to London to see Taylor. We created different promos for each of Audacy's music formats.
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3.1 Million Audience
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Audio content shared by Taylor's Team @TaylorNation
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Broadcast produced and aired simultaneously across United States when album was released.
Advertise with Audacy
Audacy, a company which serves a diverse range of customers from major agencies to boutique local media, needed a campaign to capture the attention of these media buyers. This campaign achieved the goal of bringing more high-quality advertisers into Audacy’s wide range of audio products.
Hip Hop Made
To celebrate the 50th anniversary of Hip Hop, Audacy presented “Hip Hop Made”, featuring custom audio across Audacy’s brands with interviews from the artists and tastemakers who lived it.
Mission Launch
This audio campaign was used to kick off Hip Hop Made across Audacy's platform of digital and broadcast brands.
From the Legends
There is no better way to celebrate Hip Hop than hearing from legends that were there ....
Countdowns
Leading up to the day Hip Hop began on August 11th, Audacy featured countdowns each weekend with different themes all leading up to the final countdown featuring Ed Lover. This campaign leaned on the voice over from Hip Hop Legend LL Cool J.
Mountain Dew / 940 Baja
Leading up to the “Big Game” in Las Vegas, Mountain Dew chose Audacy to create their digital radio station to promote Baja Blast’s 20-year anniversary and to celebrate the product being available in stores for the first time. Rapper, actor and model Lil’ Dicky was selected as the host of this radio station as it chronicled the drive from LA to Vegas.